Trond Bjorøy
Product Leader | Blockchain | Crypto | AI | Travel Tech
Crypto-native product leader with 20+ years across software engineering and product management, from startups to large tech, spanning travel tech and Web3.
In crypto since 2016, full-time in the industry for the past four years. Most recently, I led product at Hathor Network, Brazil's leading Layer 1 blockchain, where we shipped Nano Contracts (Python-based smart contracts), an EVM bridge, large-scale RWA tokenization ($200M+), privacy solutions, and novel patented technologies.
I work at the intersection of technology and product strategy, and enjoy turning complex protocols into usable products and developer ecosystems. I'm a product builder who uses AI daily, from rapid prototypes to complete applications.
Published writer on blockchain and travel technology for leading industry outlets.
Current side project: building emberfall.fun, the first trading card game on Hathor.
Professional Experience
- Led product strategy for Hathor's core ecosystem (wallets, explorer, Nano Contracts, EVM bridge, appchains).
- Took Nano Contracts (Python-based smart contracts) from concept to mainnet launch, the network's first smart-contract platform.
- Launched Hathor's EVM bridge from zero to production, connecting the network to the Ethereum ecosystem.
- Drove $200M+ real-world asset tokenization on the network.
- Integrated institutional infrastructure including Fireblocks and Ledger.
- Contributed to Hathor achieving top-3 global SHA256 hashrate.
- Shipped Hathor's agent stack, laying the foundation for open agentic commerce: an MCP server letting AI agents create wallets, transact, and deploy smart contracts; x402 payments integration; Hathor Forge (a Ganache-style local devnet); and agent skills.
- Built and shipped AI apps including Slack agents and web applications for internal and external use.
- Defined tokenomics changes to improve long-term developer and user incentives.
- Built cross-functional roadmap alignment across engineering, marketing, and community.
- Established the product management function, including processes, discovery frameworks, and roadmap planning.
- Led end-to-end product lifecycle from discovery to launch for core network products.
- Supported rapid ecosystem growth across tokens, wallets, and mining participation.
- Led teams responsible for developing and implementing new products and client solutions in the Nordic markets.
- Optimized business tools and processes, resulting in increased efficiency and revenue growth.
- Served as a member of the Nordics management team, contributing to strategic decision-making and overall business success.
- Advised on strategic business projects.
- Led software development and implementation projects.
- Led teams responsible for developing, implementing, and managing new products, clients, and business processes in the Nordic markets.
- Successfully launched numerous products and client solutions, driving significant business growth and market share expansion.
- Encouraged a culture of innovation and continuous improvement, empowering teams to drive change and deliver results.
- Wrote content for the company's blog and internal product documentation.
- Interface between engineering and comms/marketing.
- Built and launched a crypto-enabled hotel booking platform, integrating blockchain payments into travel distribution.
- Advised the founding team on travel tech and crypto-related issues.
- Progressed through multiple product and technology roles including Product Owner, Senior System Advisor, and Product Specialist.
- Built one of the first corporate travel management mobile apps globally.
- Led mobile app development across iOS, Android, Windows Phone, and Windows 8.
- Managed large-scale product integrations and enterprise client solutions.
Projects
- Designed, built, and launched the first trading card game on Hathor solo, spanning onchain game logic, web app, and live-ops, from idea to playable product using AI coding agents end-to-end.
Skills & Other
Languages: Norwegian, English, Danish, Swedish, German
Certifications: Certified Scrum Product Owner, Certified Scrum Master
- 'Tis the Season: Bitcoin and Ethereum
- Bitcoin turns 10 years old, hasn't grown up yet
- What Bitcoin's dominance says about the state of the crypto market
- The crypto fatigue is real
- Startups Lead the Blockchain Revolution in the Travel Industry
- Blockchain startups forgoing ICOs give away free coins (airdrops)
- Ethereum's post-Byzantium records
- Can blockchain technology liberate travel inventory?
- ICO Investors Beware: There is a Thin Line Between Hacks and Scams
- Travelling in a blockchain-enabled world