Trond Bjorøy
Crypto-native product leader with 20+ years of experience across software engineering and product management in both startups and large tech environments, spanning travel tech and Web3.
Active in crypto since 2016 and working full-time in the industry for the past four years. Currently leading product at Hathor Network, Brazil's leading Layer 1 blockchain, delivering innovations such as Nano Contracts, the EVM Bridge, large-scale RWA tokenization ($200M+), privacy solutions, and novel patented technologies.
I operate at the intersection of technology, product strategy, and market adoption, turning complex protocols into usable products and developer ecosystems.
Published writer on blockchain and travel technology, contributing to leading industry outlets.
Increasingly AI-fluent and moving toward a product-engineer approach, building prototypes and shipping solutions directly, not just writing specs.
Professional Experience
- Lead product strategy for Hathor's core ecosystem (wallets, explorer, Nano Contracts, EVM bridge, appchains).
- Drove $200M+ real-world asset tokenization on the network.
- Integrated institutional infrastructure including Fireblocks and Ledger.
- Contributed to Hathor achieving top-3 global SHA256 hashrate.
- Defined tokenomics changes to improve long-term developer and user incentives.
- Built cross-functional roadmap alignment across engineering, marketing, and community.
- Established the product management function, including processes, discovery frameworks, and roadmap planning.
- Led end-to-end product lifecycle from discovery to launch for core network products.
- Supported rapid ecosystem growth across tokens, wallets, and mining participation.
- Led teams responsible for developing and implementing new products and client solutions in the Nordic markets.
- Optimized business tools and processes, resulting in increased efficiency and revenue growth.
- Served as a member of the Nordics management team, contributing to strategic decision-making and overall business success.
- Advised on strategic business projects.
- Led software development and implementation projects.
- Led teams responsible for developing, implementing, and managing new products, clients, and business processes in the Nordic markets.
- Successfully launched numerous products and client solutions, driving significant business growth and market share expansion.
- Encouraged a culture of innovation and continuous improvement, empowering teams to drive change and deliver results.
- Wrote content for the company's blog and internal product documentation.
- Interface between engineering and comms/marketing.
- Built and launched a crypto-enabled hotel booking platform, integrating blockchain payments into travel distribution.
- Advised the founding team on travel tech and crypto-related issues.
- Progressed through multiple product and technology roles including Product Owner, Senior System Advisor, and Product Specialist.
- Built one of the first corporate travel management mobile apps globally.
- Led mobile app development across iOS, Android, Windows Phone, and Windows 8.
- Managed large-scale product integrations and enterprise client solutions.
Skills & Other
Languages: Norwegian, English, Danish, Swedish, German
Certifications: Certified Scrum Product Owner, Certified Scrum Master
- 'Tis the Season: Bitcoin and Ethereum
- Bitcoin turns 10 years old, hasn't grown up yet
- What Bitcoin's dominance says about the state of the crypto market
- The crypto fatigue is real
- Startups Lead the Blockchain Revolution in the Travel Industry
- Blockchain startups forgoing ICOs give away free coins (airdrops)
- Ethereum's post-Byzantium records
- Can blockchain technology liberate travel inventory?
- ICO Investors Beware: There is a Thin Line Between Hacks and Scams
- Travelling in a blockchain-enabled world